Platform profesionals need to be adept at coordinating the actors and activities that build value across the platform. A primary responsibility of the platform leader is to implement mechanisms to provide the incentives necessary for outside participants to bring value to the platform while preventing or at least minimizing the occurrence of bad actors. The requires leaders who draw upon range of tools that often involve complex tradeoffs. Some of these can be achieved through thoughtful platform design while others must be debated weighted and eventual codified in policies and procedures. Many platforms have turned to public blogs to update ecosystem partners on rule changes.
Orchestration is also not without friction. Indeed, platform leadership frequently requires measures that constrain supply in order to maintain quality or provide profit incentives to participate. At the same time, platform leaders must take measures to ensure ecosystem partners do not become too powerful without disrupting the relationship with contributors that remain valuable but small. In both cases, the platform leader must take on the role of referee
Ability to drive value for the the platform from external contributors
Contect partners to each other in ways that create value for the overall ecosystem
Shape incentives and select metrics that enhance positive interactions and sustained engagement