Platform Logic

Platform Logic

Leaders need to be versed in the underlying logic of platforms. By this we mean having a strong grounding in how demand for a product is dependent on the demand of others buying that product and how partners can contribute to that demand. For example, they should be versed in the economics of network effect externalities, both positive and negative, and how they inform key decisions, such as optimal platform pricing strategy. They should also have a strong understanding of the economics of information systems, such as the effect of information on the efficiency and allocation of goods or services and on economic decision making. The effect is often different in the context of platforms than traditional business models.


Platform strategy road mapping

Forming and driving the platform business case

Business system-level outcome-based design

Understanding what design and pricing choices drive positive and sustained network effects